
Summer 2025 is painted in butter yellow, a shade that blends softness, sophistication, and an irresistible luminosity. Far from being a fleeting trend, it has established itself as the season’s “new neutral,” capable of transforming any wardrobe into a statement of style and elegance.

On the international runways, Chanel, Chloé, Loewe, and Jacquemus have reimagined it through fluid silhouettes, structured suits, and monochromatic looks that balance delicacy with presence. The key lies in its versatility: paired with neutrals, navy, or olive for a refined effect, or with prints and vibrant hues for a bolder statement.
For women, butter yellow shines through ethereal dresses, fluid blouses, midi skirts, or monochromatic suits that illuminate the skin and enhance femininity with a touch of refined modernity. Minimalist accessories in metallic or nude tones complete the look without stealing the spotlight from the color.
For men, butter yellow is reinvented in linen shirts, soft polos, relaxed trousers, and lightweight suits, achieving a fresh yet sophisticated style—perfect for summer days or outdoor events. Balanced with neutral tones or deep navy, it creates an elegant and contemporary contrast.


Butter yellow conveys a mood of optimism, freshness, and restrained boldness. This summer is painted in golden light, inviting every wardrobe to shine with artistry and sophistication.